I - Why Linea Verde?
Simply because this idea is appealing to a very large demographic throughout the world. Both young and old, of various income levels, have historically proven that they do, and continue to, appreciate the experience of living in a beautifully decorated environment, full of quality fabrics, accessories and colors. Furthermore, it is great quality products which are under the spotlight, from some of the better known fabrics, trimmings, interior furnishings, carpets and home accessories producing countries in the world.
Is this it? Hardly. Linea Verde prides itself on offering a wide variety of pleasure inducing upholstery and curtain fabrics, trimmings, interior soft furnishings, carpets and home accessories as well as specially designed, originally inspired interior decoration proposals that are guaranteed to create a beautiful living environment which would melt the senses and inspire the spirit.
The Linea Verde concept is based on the basic philosophy that Customers would like to spend their quality time in luxurious surroundings where they can live, work or relax while appreciating the quality and beauty of their environment.
II - Introduction
- The upholstery & curtains Fabrics, trimmings, interior soft furnishing, carpets and accessories business is a multi – million dollars industry around the world.
- Everyone, everywhere is always looking to improve the design of their homes
- Regardless of race, background, education, social status or gender, upholstery and curtain fabrics play a critical role in our daily life.
- In our fast moving societies and way of life, living in beautifully and tastefully decorated homes is becoming a necessity rather than a luxury.
People of all ages are going after improving the looks and feel of their living quarters and are investing in the decoration of their private homes.
III - Furnishings and upholstery Fabrics business Macro Opportunity
The supply of interior fabrics, trimmings, soft furnishings, carpets and home accessories market is still growing; there are still a lot of opportunities in this business.
IV – Home of the interior fabrics , trimmings, soft furnishings and accessories
Linea Verde is home to some of the better-known quality brands of upholstery and curtains fabrics, trimmings, soft furnishings, carpets and accessories.
Linea Verde helps bring the passion of enjoying the great feel of interior fabrics, trimmings, soft furnishings, carpets and home accessories and of experiencing a positive and uplifting mood, together in beautifully decorated surroundings.
Linea Verde provides its customers with a wide collection of interior fabrics, trimmings, soft furnishings, carpets and accessories, for a completely enjoyable and satisfying homey experience, a brief pause of happiness in a hectic, stressful and very fast moving world.
V – Linea Verde: great luxuries for all the senses
Linea Verde shops and services aim is to provide with the best products available to pamper all the senses:
- Seeing: Our shops decoration will help you enjoy the experience of selecting the finest products for your home or office.
- Smelling: Our shops even awaken your smelling senses and bring you the positive feeling that you normally enjoy when you are present in a very clean, fresh smelling and healthy environment.
- Touching: In our shops, you will be able to tease and tangle your senses of comfort and relaxation, with top quality products & material.
- Hearing: By visiting our shops, you will be able to sooth your spirit with beautiful background music, one more way to offer you a courteous welcome.
- Interacting: You will also notice that our professional staff will pamper you with a friendly, smiling and courteous service, simply an excellent family member treatment.
- Tasting: Our professional staff will help you feel home away from home and will offer you our great hospitality services while you are choosing from our wide collection of products which will surely appeal to your taste, time after time.
VI – The difference
- LV emphasizes on providing a first class environment, service, and atmosphere, while maintaining a moderate and highly affordable prices.
- LV is a place for all decoration loving people providing a pleasant experience that is relaxing, fun, happy and passionate
- What differentiates LV MOST from the competition is the warm and friendly atmosphere coupled with very efficient and highly trained personnel, the large and exciting variety of products, the possibilities to enjoy hours of your personal time, the way you want it, selecting from our wide collection of products, all combined to provide a new experience in the interior fabrics, trimmings, soft furnishings and home accessories industry.
VII – The Success
- Linea Verde owes its success to the quality of its people
- The clear vision of Linea Verde, our mission and service values, all combine with our people to ensure the success of Linea Verde
- The Linea Verde management team will always strive to select and recruit the friendliest and best service oriented people, from Top level manager to sales officer, in order to insure that the client is really experiencing the most pleasurable moments possible inside our shops, Linea Verde shops.
VIII- Expansion
Territory Franchises are now available for the Middle East and North Africa where the business environment in general, and the hospitality sector in particular, offers a great potential for investors interested to become involved in a highly successful business line which has proven its success worldwide, the interior design business.
- LV expansion plans aim to cover most of the Middle Eastern and North African countries within the next five years.
- Depending on demographics, territory and special factors, Linea Verde franchisees are expected to develop between 2 to 60 branches in every territory.
- Considering the relative LOW cost of developing each additional shop, this would provide a vast business opportunity for the territory franchisee who will hold the license to open such branches or to sub franchise individual Linea Verde branches within his-her territory.
IX- Interior Design business Micro Opportunity - Your Linea Verde shop business
- Linea Verde comes with operation manuals and a business development plan that takes away the guess work and reduces the usual risks involved in any start up business.
- Each LV has a fixed start up investment and running costs that are properly evaluated with the exception of variations in the location and size of the real estate.
- All LV branches are located in a prime, high traffic area, which is an essential part of its success.
- The LV Franchisee can expect training support at the pre-launch phase and continued monitoring and upgrading support as time goes by.
- The LV Franchise will benefit from a general outline of every detail of the house decoration, furniture, products to stock, operations and management procedures.
- As such, every Linea Verde, regardless of city and location, will have the same feel, concept, service, and standard as any other LV, which helps create a regional image.
- The LV franchisee will also benefit from the Overall LV Image as well as from the branding efforts and concept market positioning provided by the Franchisor, thus creating an attractive and prestigious business opportunity for the Franchisee.
- The Franchisee will also appreciate the support provided during the profiling and selection process of the shop staff and other Human Resources requirements, at all levels of the Linea Verde branches.
- Since the success of every business depends on the skills and professionalism of its management and employees, even for personnel and staff, needed to comply with the high standards of LV, are also provided to the franchisee.
- The LV franchisee will also receive a master marketing plan outlining the recommended marketing guidelines and procedures, making it simple for local adaptation in every territory.
- A staff incentive plan based on performance and efficiency is also recommended by the Franchisor, with the purpose of making all LV branch members in the territory feel that they are part of one large LV family.
- Being part of the LV family also means that the Franchisee is part of a strong and growing international group and can enjoy the continued support, backing and know how of a large number of people , committed to the success of Linea Verde.
X- Ground Floor Opportunity
- LV is a ground floor opportunity for the smart investor / entrepreneur.
- LV offers a high IRR on investment.
- LV presents a chance to be part of a highly prestigious first class business.
- Risk is minimized by the research done and by the standardization of the systems and procedures.
- This is a one time opportunity as only one Franchise license is available per territory, the duration of which is for up to 10 years.
- Act now before someone else does.
For more information, visit our website at www.lineaverdegroup.com, or e-mail us at contact@lineaverdegroup.com
And if you choose to Live surrounded by great luxuries, Contact us on how to join Linea Verde’s way of life
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